Monday, April 22, 2013

Does Repeat Collaboration Kill Creativity?

Andrew O'Connell wrote:


I'd be curious to hear what you think. It's a puzzling thing. Very soon after they started collaborating, John Lennon and Paul McCartney became a well-oiled innovation machine. "Every time we went to sit down — and it was normally about a three-hour writing session — we never came out without a finished song," McCartney said in a Reader's Digest interview. "So that was like 200 days that we sat down to do that. And never had a dry moment."
But here come the professors: "There's a growing body of evidence," say Paul F. Skilton and Kevin J. Dooley of Arizona State, that keeping creative teams together on multiple projects is a good way to get lousy results (I'm paraphrasing that last part). In fact, a single prior collaboration is enough to limit a group's creative results the next time out, they say in "The Effects of Repeat Collaboration on Creative Abrasion" in a recent issue of the Academy of Management Review. That's because roles and rules get established quickly when people work together, and friction and surprise — crucial for creativity — fade away.
full article here ..Does Repeat Collaboration Really Kill Creativity?

Started spreading the would of my idea today with a few select few, All like my plan but a few wary of the consequences 

I designed a couple of posters for my plan.


I also spent the morning in the chemical room, with my head mould and wax... although it went well i feel the wax was not the right type, its not all lost, the wax has cleaned the moulds and its also been a learning experience 

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